Online Reputation Management

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What is a Backlink?

A backlink is a link from an external website linking back to your website. Eg : A link to your website appearing on Facebook

Why Backlink are important in SEO?

Google itself has mentioned in their how search works page that if a prominent website links back to page in your website, its a good sign that the information given in your page can be trusted. Therefore backlinks increase the trust score of your domain. Studies done to evaluate the contribution of unique backlinks with search traffic have always showed a increase in search traffic with quality backlinks.